Tamasi Collective
Industry:
Entertainment
About The Client:
Tamasi was established in 2008 to promote excellence in the performing arts on a local, regional and international level. Tamasi is a collective of 11 performing arts organizations from Egypt, Jordan, Lebanon and Palestine that are accomplished in the field of performing arts and share a strong belief in the pivotal role of arts and culture in the achievement of social and economic growth and prosperity.
Objectives
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Create a more user-friendly and more visual product story with improved navigation and filtering
- Dramatically improve SEO performance and content marketing opportunities
- Implement a fully responsive solution backed by WordPress CMS
Business Pain:
Tamasi came to us approaching a rebrand, they were looking for a fresh website to support their events. Their existing site was text-heavy, and didn’t effectively communicate their story or have clear paths to conversion.
Solution:
The old company site had a lot of text demanding attention at once, so we wanted to create more natural page flows that let the visitor digest important information. Gradients, textured backgrounds, and fresh icons give the site a more welcoming (but still professional) tone.
We kept the website simple to stay true to their passion, while adding vibrant splashes of colour, more illustrations, and more photography.